When I talk to experienced Businessmen, taking action first and figuring the details later is like a second nature to them.
3 years of my experience as an entrepreneur has taught me this rule firsthand – the perfect idea that “surely” works doesn’t exist.

Most successful businesses flourish by improving/building on/modifying existing ideas. Understanding the Customer Needs better and tailoring their services to their needs, executing the business operations well and working with every stakeholder in harmony.

I don’t claim that ideas are not important. A well-thought-out idea is the first step you take when starting a Business, but the waiting around for the “most unique” “never before done” “awesome problem solving” idea is counterproductive.

So many unique Product Ideas struggle to grow, even though they are amazing, unique and solves a customer problem as never seen before.

Some famous examples that were taken successfully by Shark Tank but ultimately failed are –

1. Body Jac – A push-up assist device for overweight individuals.
2. Breathometer – A smartphone-connected breathalyzer.
3. ShowNo Towels – A towel with a hole for kids to wear as a cover-up.

Many of these failures happened despite initial investor interest, highlighting that funding and unique offering doesn’t guarantee success. Execution, leadership, and market fit are just as crucial.

So, rather than waiting for an idea to be perfect, go for the closest “good enough” idea you think will work and then improve the offerings along the way.

Interesting Read – Shark Tank Products That Failed: Worst Deals & Investments